Insights
Insights
Notes on the questions that come up on nearly every first call: what things cost, how long they take, whether to buy attention or earn it, and which of the two names this city goes by you should actually be optimising for.
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18 Sep 2026 · 9 min
How much does a website cost in South Africa?
Why the same brief comes back at R4,000 and R80,000, what actually sits behind each number, and the running costs that rarely make it onto the quote.
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18 Sep 2026 · 7 min
How long does SEO take to work?
What moves in the first week, what takes a month, what takes half a year, and how to tell it is working before the rankings move.
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18 Sep 2026 · 7 min
Google Ads or SEO: which should you spend on first?
One rents attention and starts today, the other earns it and compounds. Which goes first depends on three things, and neither is the honest answer for most businesses.
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18 Sep 2026 · 8 min
What digital marketing actually costs in the Eastern Cape
Why nobody publishes a price list, what actually drives the number, and the questions worth asking before you accept any quote.
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18 Sep 2026 · 6 min
Port Elizabeth or Gqeberha: which should your website target?
The city changed name in 2021 and search behaviour did not follow. Both names are worth covering, and there is a right place for each.
What gets written here
Five articles so far. This is a young section and it would be dishonest to dress it up as an archive.
Everything here starts as a question somebody actually asked on a call. If three people in a row ask the same thing, it is worth writing down properly once instead of answering it slightly differently three times.
What that rules out: posts written to hit a keyword with nothing behind them, roundups of other people’s opinions, and anything that ends by telling you the answer depends and you should get in touch. If a piece here cannot give you something you could act on without hiring anyone, it does not go up.
If there is something you want answered, the FAQ covers the short questions and the contact page reaches me directly. Questions that need more than a paragraph tend to end up here.
Ready when
you are.
Fifteen minutes, no charge, no deck. We will tell you what is costing you enquiries.