Services · Paid Media

Google & Meta ads

One message, working everywhere your customers already are, and every piece of it pointing back at a page built to convert. Run from Port Elizabeth (Gqeberha), for clients here, in Johannesburg and further out.

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Where most ad budgets leak

It is rarely the ad. It is almost always where the ad sends people.

The common setup is an ad for one specific service pointing at a homepage that covers six. The click is paid for, the visitor lands somewhere that does not answer the thing they searched, and they leave. You are billed for that either way.

So the landing page comes first here, built around a single offer and a single audience, and the campaign is built to feed it. That is also why paid media and website design tend to be the same conversation: if the page cannot convert, more traffic just costs more.

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What the work actually is

Campaigns on Google and Meta, the pages they point at, and enough tracking that you can tell which half of the budget worked.

Per campaign or monthly retainer

What you get

  • Landing pages built for a single offer and audience
  • Ad creative and copy for Google and Meta
  • Social content planned in monthly batches
  • Email campaigns and automated follow-up sequences
  • Tracking set up so you can see what actually paid

Good fit if

You have a promotion, a new service or a seasonal push, and sending the traffic to your homepage is not working.

How it runs

Per campaign, or as a monthly retainer when there is always something on. Ad spend is paid by you, directly to Google and Meta — it never runs through me, so you can see exactly what the platforms charged.

Local targeting

Campaign targeting is set by radius and by suburb, so a Gqeberha business is not paying for clicks from the other side of the country unless it wants them.

How a campaign is put together

Four decisions, made in this order, before a cent of budget goes anywhere.

  • One

    The offer

    What exactly is being sold, at what price, to whom. A campaign for “our services” has nothing to say. A campaign for one thing, aimed at people who want that thing, does.

  • Two

    The page

    Built for that offer alone, with one action on it. No navigation to wander off into, no six other services competing for the same attention.

  • Three

    The tracking

    A form submission, a call, a WhatsApp message. Set up before launch, because tracking added afterwards cannot tell you about the money you already spent.

  • Four

    The ads

    Last, not first. By this point the creative and the copy have something concrete to say, and a page that will not waste the click.

What it costs

Management is quoted per campaign, or as a monthly retainer if there is always something running. Ad spend is separate and goes straight to the platforms on your own account, in your own name, so the billing is visible to you and the account stays yours if we stop working together.

I will tell you before we start if I think the budget is too small for the market you are aiming at. A campaign that cannot gather enough data to learn from is money spent finding that out.

Get a fixed quote

Related services

Ads buy attention now. These keep it after the budget stops.

Ready when
you are.

Fifteen minutes, no charge, no deck. We will tell you what is costing you enquiries.

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